Carmakers Hilariously Waged War Against Horses 100 Years Ago

History

Where do you think the term 'horsepower' came from?

The automobile is a fairly new invention, especially when taking into account the many centuries humanity relied upon horsed for land-based transportation. But it wasn’t so easy for carmakers 100 years ago to convince the general public to trade in their horses for one of the new "horseless carriages." In fact, carmakers literally taunted the horse in a massive PR campaign that ultimately worked. Issues such as less street congestion, faster transport times, and even less animal cruelty were highlighted.

In fact, carmakers coined the term "horsepower" in order to help win consumers over. Today, once again, we’re seeing the beginning of a new era: self-driving cars. The same bottom line argument to convince people to give up their horses for cars is now being used to push autonomous driving. Ironic.

You Might Also Like
Awesome New Cars You May Have Missed From Monterey Car Week 2018 (Updated)
Awesome New Cars You May Have Missed From Monterey Car Week 2018 (Updated)
2019 Audi Q3 First Look Review: Audi Loves To Play Leapfrog
2019 Audi Q3 First Look Review: Audi Loves To Play Leapfrog
All-New Revolutionary Mazda3 Teased Ahead Of LA Reveal

Along with its game-changing sparkless ignition engine.

WatchThe Extraordinary Nissan GT-R50 Being Built By Hand

It’s all about bending sheet metal the old-fashioned way.

Here's How Aerodynamics Make The Lamborghini Aventador SVJ So Much Faster

Take a behind the scenes look at this amazing system.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

What's Hot