Happy birthday, Range Rover!
The Land Rover Range Rover is now well over the hill, this year celebrating five decades of service as the Defender's more luxurious - dare we say, pedestrian - counterpart. To celebrate, Land Rover has unveiled a new limited-edition model, dubbed the "Range Rover Fifty," of which just 1,970 examples will be made.
The Range Rover Fifty is based on the contemporary model's opulent Autobiography trim, in either regular- or long-wheelbase, with a choice of just four exterior colors: Carpathian Grey, Rosello Red, Aruba, or Santorini Black. But a small number of those 1,970 Range Rover Fiftys will be turned over to Land Rover's Special Vehicle Operations team, who will add three additional hues to the exterior paint palette: Tuscan Blue, Bahama Gold, and Davos White.
Outside, the Fifty will be further distinguished by one of two unique 22-inch wheel designs and "Auric Atlas"-finish exterior contrast trim. We're pretty sure that's how you say "black" in Land Rover-ese.
But the Range Rover Fifty's real calling card is the plethora of "Fifty" badges plastered about the interior, designed by Land Rover's Chief Creative Officer, Gerry McGovern, OBE. Placed proudly about the center console, dashboard, door sill plates, and seat headrests, they'll be kind of tough to miss, reminding you and everyone who ever sets foot in your limited-run Fifty that it is indeed one of just 1,970 examples in the world.
Each US-bound Range Rover Fifty will be powered by Land Rover's supercharged V8, squeezing an impressive 518 horsepower and 461 lb-ft out of 5.0 liters of displacement.
In announcing the new special-edition anniversary model, Land Rover was sure to point to the Range Rover's long, proud list of accolades: first SUV with permanent four-wheel drive in 1970; first 4x4 with anti-lock brakes in 1989; first 4x4 with electronic traction control and an automatic electronic air suspension in 1992; and first aluminum-bodied SUV in 2012. It was even the first vehicle ever to be displayed in France's famous Louvre Museum.
That's a history any automaker ought to be proud of, and now, you too have the chance to get in on the celebration, although it'll cost a pretty penny. We don't know pricing just yet, but the Range Rover Autobiography on which the new Fifty is based starts just north of $130,000.