Sales

Challenger Barely Squeaks By Camaro in March Sales War

The 5th-gen Camaro has owned the Challenger, but Dodge is making a comeback.

March was a good month for Dodge as its Challenger finally managed to unseat the Camaro to claim the No. 2 spot in America’s muscle car sales war. Torque News’ Patrick Rall has Dodge edging Chevy by a mere 154 units. Like Vin Diesel said, it doesn’t matter if you win by an inch or a mile. Rall has been stat-tracking muscle car sales for a while, and he says this is the first time that the Challenger has outsold the 5th-gen Camaro.

While No. 2 is nice, the Challenger still fell 6,000 units behind the first place Mustang. Still, second place is a solid win, especially since the Challenger is somewhat of a dinosaur. There’s no convertible option, its styling is decidedly retro and its curb weight is almost two tons. While the Mustang and Camaro appeal to a broader range of drivers, the Challenger seems to have cornered the muscle car, straight line speed market. (Offering the Hellcat will definitely do that for ya.) Chevy still hasn’t pulled the wraps off of its next Camaro, and the Challenger may be able to take advantage of this as prospective buyers may hold off in favor of buying the newest model.

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