It looks as good as its cars.
Alfa Romeo, one of Italy's most famous car brands and manufacturer of modern classics such as the 4C Spider and the handsome Alfa Romeo Stelvio, has been on a bit of a roller coaster ride over the past decade. Once on the verge of bankruptcy, the manufacturer made a triumphant return to the US back in 2013 and has recently been saved by the Stellantis group, which promises to return Alfa Romeo to its former glory. As part of the long walk to recovery, Alfa Romeo has announced that it has opened up its new headquarters, located at the historic and iconic design center, Centro Stile, in Turin, Italy.
According to Alfa Romeo, the new headquarters will "welcome employees to a new open concept and shared workspaces to better facilitate teamwork, ideation and daily interaction with the Alfa Romeo design team". The newly refurbished headquarters is based on a part of the original Mirafiori plant, which has deep ties with Alfa Romeo's rich 110-year history in the area of Turin. As you can expect, it is stuffed with Italian design flair and class. Alfa Romeo is currently competing in Formula One Racing, and is busy developing some exciting new models, so things are most certainly looking up for the brand.
While employees move into the fresh HQ, newly installed CEO Jean-Phillippe Imparato has been stirring the pot by delaying the highly anticipated Tonale plug-in hybrid SUV, which is based on the same platform as the Jeep Compass. The sale of Alfa Romeo's Giulia sedan and Stelvio SUV has not been exceptional, and the company hopes that the more affordable Tonale, which will compete with the like of the BMW X1, Range Rover Evoque, and Audi Q3 will bring in some revenue. Let's hope the new HQ gets Alfa's creative juices flowing.