488 GTB

Make
Ferrari
Segment
Coupe

Everyone has had to adapt to the changing of the automotive landscape. Pagani can no longer fit turbo-free V12 AMG engines to its products, Mercedes itself has downsized and mostly uses a 4.0-liter twin-turbo now, and all automakers are adapting to the fact that hybrids and eventually fully electric vehicles will one day be the only way to sell a new car. As sad as this is, remaining idle achieves nothing. Italy's most successful marketing company realizes this and has been hard at work testing a new V6 hybrid power plant in what appears to be a modified Ferrari 488 GTB complete with some very unorthodox camo.

The sounds coming from this new prototype are rather muted, and when an 812 Superfast joins it on track for a short while, you can hear the benefit of no turbos when it comes to aural pleasure. Still, this is nothing new as turbocharging has affected even Ferrari, and the results, although less pleasing in terms of noise, are clear to see as positive in cars like the F8 Tributo. Driving that car with its award-winning engine proves that even when Ferrari has to change its DNA, it can make the enterprise a successful one, and a new hybrid V6 will undoubtedly be just as brilliant.

So what about that camo? It's not the first time we've seen something like this and the car in the video could even be the one spotted testing in silence at Fiorano a couple of years back. While Ferrari has been known to camouflage cars with more conventional coverings when testing cars like the SF90 Stradale, there's no doubt that this home effort is just as effective if not more so. Regardless of what the final result is and how it looks, there's no doubt that Ferrari is working hard to ensure it stays relevant as we head deeper into the age of the electrified automobile.