Interior images have finally arrived.
There's been a ton of press (good and bad) lately regarding upcoming all-electric pickup trucks, among them the Tesla Cybertruck, Rivian R1T, and the Nikola Badger. But there's another, sometimes forgotten, contender out there, the Lordstown Endurance. Set to be built in Lordstown, Ohio, at the site of a former General Motors plant that, until recently, churned out the Chevrolet Cruze, the Endurance is supposedly the first all-electric pickup that's also been designed for the commercial fleet market. Think of emergency services and small business vehicles. Will that be enough to set it apart from its impressive rivals? Time will tell.
In the meantime, Lordstown Motors has just released the first batch of official photos showcasing the Endurance's interior. Not surprisingly, the final product very closely resembles previously shown teaser sketch images.
One of the first things we noticed is the narrow and, therefore smaller, driver's gauge cluster and infotainment touchscreen. Compared to, say, the R1T, there's quite a big difference in size here. Lordstown opted against a large flat panel for both sections and it remains to be seen whether this was the right call.
Other notable design elements include a wide center console with a screen control knob on the left side closer to the driver. A pair of large cupholders are placed on the right side. There's some really nice-looking billet aluminum trim stretching across the dashboard, running beneath the air vents and above the presumed HVAC controls.
All in all, this design is nothing ground-breaking but it looks good and presumably uses high-quality materials, but we'll wait to make a final judgment until we can check out the Endurance in the metal. In addition to releasing these interior shots, Lordstown Motors has also announced it has so far received 40,000 pre-orders for the Endurance for a total of $2 billion in potential revenue. Why 'potential'? Because these pre-orders are not binding, meaning they can be canceled or delayed.
Just last month, Lordstown Motors announced it was going public on the NASDAQ stock exchange by entering a merger agreement with DiamondPeak Holdings Corp.
Production of the Lordstown Endurance aims to kick off this January with pricing starting at $52,500.