Did you know April 30th is World Land Rover Day?
Few cars have the same presence in history as Land Rover. In every major war or humanitarian event since 1948, you can bet there's been a Land Rover Defender involved in the action. So for this year's World Land Rover Day - celebrated on the 30th of April every year to commemorate the launch of the brand - Land Rover decided to celebrate 72 years of helping people achieve great things. In the stunning gallery, we see a range of Land Rover products throughout the years taking on incredible tasks and being involved in incredible events, highlighting the go-anywhere attitude of every model the brand produces, from the Defender to the Discovery Sport.
The gallery depicts some of the oldest recorded memories of the brand, including Series Is in 1948 being used as AA patrol vehicles in the snow, or a 1949 scene depicting an off-road experience at Solihull to celebrate the first anniversary of the brand, while we even get to see the official launch vehicle for the brand at the 1948 Amsterdam Motor Show.
Of course, there's a farm photo too, as the Series I, II, and IIIs and later, the Land Rover Discovery became synonymous with hard work on British farms. Other highlights of the gallery include road trips conducted by students through the Amazon rainforest in 1957, choosing three Series I Land Rovers as their mode of transport.
As the years have gone by, the British automaker has been involved in a number of humanitarian missions, too, with the Defender donated to the Red Cross in Sierra Leone in order to aid volunteers reaching people in the most remote and difficult to access parts of the country during the recovery after a civil war.
More recently, still, we saw the current Land Rover Discovery used for disaster response in Australia, mobile malaria research in Africa, and in the most recent display of the brand's commitment towards helping people, the British Red Cross has had a fleet of Land Rover products at its disposal for distributing food parcels and additional support in the wake of the Covid-19 pandemic.