The new Land Rover Defender has arrived in America, and initial sales suggest it will be another major success story for the luxury off-roader company. In the US in 2020, the new Defender outsold seven years of its predecessor. But despite the myriad of improvements the new model offers, there is still a huge demand for the original Defender.

If you want to marry the utilitarian styling of the classic Defender with modern technology, Florida-based ECD Automotive Design builds some of the best Defender restomods in the business. This is the same company that recently created an electric Range Rover powered by a Tesla motor. To highlight the personalization options on offer, ECD is presenting three new custom Defender 90s with very different designs.

The first custom off-roader is called Project Captiva Drive. Finished in a glossy Grassmere light green, the stylish, summer-themed off-roader has a soft top and rides on 16-inch Wolf Steel wheels and BF Goodrich All-Terrain tires, giving it the versatility to drive on sandy beaches or cruise city streets. Inside, the seats are hand-wrapped in Cadence Swan leather. Under the hood is a 6.2-liter V8 LS3 engine.

Taking a different approach, ECD's Project Fish is painted in Coniston Green Eggshell paint and features a prominent bumper bar for a bolder appearance. Under the hood is a 3.9-liter V8 paired with a five-speed manual transmission. Inside, the Distressed Nutmeg leather interior is equipped with modern luxuries such as JL Audio speakers and subwoofers, a wireless charging pad on the center console, and a reversing camera.

Last but not least is the Project Crossfire. With its Mariana Black gloss paint, large 20-inch Kahn Mondial Retro wheels, and a 650-hp LT4 engine, this is the most aggressive-looking custom off-roader out of the trio. It's also the most luxurious inside thanks to its heated and ventilated seats, two rear bench seats set facing each other, and a premium sound system.

"The customized builds we offer really shine when three trucks with the same base are finished one after another," said Tom Humble, founder of ECD. "The beauty of the trucks is in each individual choice made by the client. When the team finishes three remarkable end products you see 12 months of design and work come together to create someone's one-of-one dream vehicle. We're continuing to not only elevate the ECD brand but elevate the entire industry. These D90s are only a snapshot of what we have in the works here at the Rover Dome."