It's a segment that Ford has decided to opt out of in the US. So the mid-size pickup market now belongs to GM, Toyota, and Nissan. But it's GM that has by far the most to gain. Set to go on sale this fall, the Chevrolet Colorado and its twin, the GMC Sierra, have just received their official price tag. The base Colorado will come with a sticker price of $20,995, including destination. The extended-cab base Colorado comes powered by a 2.5-liter four-cylinder with 200 hp, a 5-foot bed, and a manual gearbox.

Do the math and that's around $5,575 less than a comparatively equipped Silverado. A similar Toyota Tacoma, by comparison, has a base price of $21,500. The Nissan Frontier (also with a similar package)? That'll cost you $20,510. Yes, GM is going for gold here. Even the GMC Canyon is solid value at $21,880. That's nearly $9,300 less than a comparable double-cab Sierra and roughly $5,200 cheaper than the base Sierra. If you want the optional 3.6-liter V6, Chevy claims that'll cost an additional $935.