Let's hope this is the official decision.
The Chevrolet Camaro remains the slowest-selling muscle car on the market. Granted there are only three, including the Ford Mustang and Dodge Challenger. But still, Camaro sales have continued to drop in recent times while sales of its two rivals have not only remained steady but have actually increased. It's not a situation GM wants to be in and CEO Mary Barra is known for eliminating slow-selling products and selling unprofitable brands. The Camaro is different though, and discontinuing such an iconic vehicle and nameplate could somehow backfire. Fortunately, we're now hearing GM is finally formulating a long-term Camaro plan.
According to Australian news site WhichCar, the current sixth-generation Camaro's life has been extended from 2024 to 2026.
The report doesn't mention this but it's fair to assume a second and perhaps fairly significant facelift will happen in the near future. But why keep today's Camaro around for that long? Why not just redesign it sooner? A few reasons. One, complete redesigns are very expensive and the business case may simply not be there. Australia is likely the second reason.
GM has already committed itself to the new Gen3 rules in the Australian Supercar racing series and will enter a Camaro ZL1 beginning in the 2022 season. This is a multi-year commitment and so it wouldn't make any sense to redesign the car during that time. The deal is set to set expire in 2026.
What will happen to the Camaro beyond then is hard to predict, but given GM's commitment to spend $27 billion and launch 30 battery-electric vehicles by 2025, we wouldn't at all be surprised to learn at least a partially electric Camaro is already in early development. The automaker may have already teased such a vehicle last March when it released a short video showing the many possibilities offered with its all-new modular EV platform.
The arrival of the Ford Mustang Mach-E is a clear-cut sign an all-electric Mustang is on its way and Chevy must respond if it intends to remain in the muscle car business.