Camaro sales are still lagging behind the mighty Mustang. Here's how Chevrolet plans to fight back.
Chevrolet has been fighting a losing battle in the muscle car war lately. Despite its best efforts, the Camaro couldn’t fend off the publicity generated by the Dodge Challenger SRT Demon in June, and continues to lag behind its arch rival, the Ford Mustang, despite outselling the blue oval muscle car in April this year. But Chevrolet isn’t giving up. Speaking to Automotive News, General Motors is considering introducing a cheaper Camaro SS to increase sales and better compete against the Ford Mustang and Dodge Challenger.
I think we've got opportunities at the very low end of the Camaro range and some remix of some of the V8 options on it so we don't force people to buy all the options with a V8, just to get a V8," said product chief Mark Reuss during a launch event for the new Camaro ZL1 NASCAR race car. "The Mustang and some of the cars in the segment will have a lower base price and that's an opportunity for us probably." A Chevrolet spokesman added that the brand is "exploring a bunch of opportunities" to expand the vehicle's range, but didn’t go into specifics. Currently, the price of the Camaro sits above its rivals across the range.
Prices for the 3.6-liter V6 Camaro start at $29,395 when you can get a 3.7-liter V6 Mustang for $26,085. Likewise, the base price for a 3.6-liter V6 Dodge Challenger will set you back $28,090. Opting for a V8 Camaro with SS trim will cost you around $38,000 compared to the Mustang GT and Challenger R/T V8s which start at around $34,100, so it would make sense for Chevrolet introduce a Camaro with a more affordable V8 trim to tackle the competition. According to Automotive News, US sales for the Camaro were down 2.5 percent in July to 41,280, compared to a 30 percent drop in Mustang sales with 50,814 vehicles sold. Sales for the Challenger rose by 2.6 percent to 41,243.