Chevrolet Goes 'Affordably Exotic' with their Tru 140S Concept

2012 Detroit Auto Show / 75 Comments

Chevy has a new front-wheel-drive sporty coupe concept making the rounds at the 2012 Detroit Auto Show.

The 2012 North American International Auto Show is playing host to a pair of coupe concept debuts from Chevrolet. The first, dubbed the Code 130R, was designed for efficiency. Their second coupe, dubbed the Tru 140S, is what Chevy calls an "affordable exotic." The term means that the new coupe has been designed for performance at an affordable price. The front-wheel-drive coupe runs on a 1.4-liter turbocharged Ecotec engine. It should put out 150hp and return 40mpg.

The engine also features direct injection, stop-start tech and balancing internal combustion and electrification to help provide the aforementioned efficiency.

The Tru 140S was designed to look "confident, exotic, expensive and fast." It is based on the Cruze and extended range Volt. If it ever reaches production, it will price in the $20,000 range.


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