Could the Chevrolet Blazer finally return to its rugged roots?
Since it launched in 2019, the reborn Chevrolet Blazer has been a considerable success. Demand for the Blazer has been so high that dealer inventories are alarmingly low as the semiconductor chip shortage crisis continues to cause supply issues. However, despite its popularity, not everyone is enamored with the new Blazer.
While it's a capable crossover, it isn't a true off-roader like the original Blazer. Consequently, Chevrolet has missed out on a huge opportunity to compete with the Ford Bronco and Jeep Wrangler. All may not be lost, however, as a recent trademark filing suggests the Chevrolet Blazer could return to its rugged roots.
CarBuzz has uncovered a trademark application for the "Grand Blazer" submitted to the Argentina National Institute of Industrial Property by General Motors. No other details are included in the application, but the name gives us hope that Chevrolet is cooking up a more hardcore, off-road-focused version of the Blazer to rival the Ford Bronco and Jeep Wrangler. Typically, a 'Grand' prefix hints at a larger vehicle, or at least a more luxurious one, and if GM is considering a larger Blazer, it makes sense to target the Bronco and Wrangler rather than putting more entrants into a cramped midsize crossover market.
However, a more likely use of the name is sadly far less exciting. The Chevrolet Grand Blazer name was previously used in markets such as Argentina, Brazil and Venezuela as a rebadged version of the Chevrolet Tahoe up until 2019. It seems likely, then, that the new version will also be sold exclusively in the South American market - especially as the trademark was filed in Argentina.
Alternatively, the Chevrolet Grand Blazer could be a new three-row version of the Blazer for markets outside of China. In the US, the Blazer is only sold with two rows of seats, but a three-row version is sold exclusively in China. Whatever the case, we'll hopefully find out the identity of this new mystery Grand Blazer soon.