Chevrolet’s line-up gets some added flair with the new Redline package.
If recent Chevrolets have looked a bit too plain for your tastes, this new special-edition package could entice you. The manufacturer has revealed its new Redline range at the Chicago Auto Show, which will be rolled out to nine existing models across a range of cars, crossovers and trucks, starting with the Silverado pick-up. Every Chevrolet Redline vehicle comes with black wheels featuring distinct red hash marks, black nameplates with a red outline, blacked-out grilles and black Chevrolet bowtie logos as standard.
In addition, each vehicle will have specific design quirks as part of the package - Silverado and Colorado Redlines feature red tow hooks, for example, while the Camaro Redline has black hash marks above the wheels as a homage to Chevrolet’s motorsport heritage. If you think you've seen the Redline series before, that’s because it was first shown as a concept at the 2015 SEMA Show in Las Vegas. Consumer reception for the package was so positive that Chevrolet made it available for sale. “Redline is another example of Chevrolet bringing SEMA concepts to showrooms,” said Brian Sweeney, U.S. vice president of Chevrolet.
“The SEMA show has proven to be a great way to identify customization trends in the industry, and quickly apply those trends to our most popular Chevrolet models.” Chevrolet also attributes the growing popularity of its previous special editions to launching the Redline package. “Our special edition lineup has been popular with customers and dealers, alike” Sweeney continued. “Since the introduction of special editions on vehicles the like Silverado and Camaro, vehicle average transaction prices have increased, time to turn has decreased, and conquest rates have risen, which has contributed to making Chevrolet the fastest-growing brand in the industry two years in a row.”
The Redline range represents the largest cross-portfolio special-edition series the manufacturer has offered to date. Pricing details haven’t been revealed, but the Redline package will be available for the Cruze LT, Malibu LT, Trax LT, Colorado LT, Camaro LT and SS, Silverado double cab LT Z71 and crew cab LTZ Z71, Equinox LT, and Traverse Premier by the end of 2017. We reckon the Redline package adds some subtle flair to Chevrolet’s current line-up, but what do you think?