Like most automakers, Chevrolet is currently experiencing a crossover sales boom with traditional sedans representing the collateral damage. But when there's high demand for a certain segment, customers typically shop around and pay no attention to brand loyalty. In order to prevent customers from switching sides, it's not uncommon for automakers to offer special incentives to not only retain their base, but to attract more buyers.
Apparently, that's what Chevrolet is doing right now with its highly popular Equinox crossover. First noticed by GM Authority, Chevrolet is currently offering a new discount for most 2019 Equinox trims by up to 14 percent. That can translate into as much as $5,635 in discounts. However, this offer is only good for what's called "Current Competitive Owners."
The exact definition of that is anyone that is currently leasing or owns a non-GM vehicle. In short, Chevy wants to lure away Jeep Cherokee, Honda CR-V, Toyota RAV4, Mazda CX-5, Ford Escape, and Subaru Forester owners. Given that brand loyalty is not what it once was and people more often simply shop by price, then a new Equinox could be for them. This nationwide discount is, at least so far, for this month only, but we wouldn't be surprised to see it extended or, perhaps, even improved. The offers are as follows:
• 2018 Equinox excluding L models: $1,500 total cash allowance
• 2018 Equinox excluding L models: $750 APR cash + 0 percent APR for 72 months when financing with GM Financial
• 2019 Equinox excluding L models: 0 percent APR for 60 months when financing with GM Financial
• 2019 Equinox excluding L models: $1,000 total cash allowance
• 2019 Equinox: 14 percent below MSRP for current competitive owners when financing with GM Financial
In this case, Chevy defines Current Competitive Owners as of a 2005 model year or newer non-GM vehicle.
There are four Equinox trims, L, LS, LT, and Premiere in the order of cheapest to most expensive. The Premier carries an MSRP of $32,295. Apply that 14% discount ($4,521) and you're looking at a new price of $27,774. Not bad. Of course, those aforementioned competitors are all excellent crossovers as well but, again, if pricing is one's main priority, then it's hard to go wrong here.