Here are some guesses as to what it is about.
We know the 2022 Chevrolet Silverado 1500 is under development as a facelift to the current-generation Silverado. The updated truck will reportedly go into production in September, following delays related to the semiconductor chip shortage. Along with some much-needed design updates and interior upgrades, the 2022 Silverado will spawn an off-road-focused ZR2 variant, which was teased late last month. Chevy didn't mention when the 2022 Silverado or its ZR2 variant would debut, but the company is planning something next week.
Sources familiar with Chevy's plans claim the automaker will host a special event on July 13, 2021, possibly a new vehicle launch. This date is suspiciously one day before the 2021 Chicago Auto Show's Media Day. The 2020 Chicago Auto Show was the last major US auto show before the pandemic hit, and the 2021 event will be the first to return in person.
Update: Chevrolet confirmed to CarBuzz that the event in question is a virtual dealers update. No new products will be revealed next week.
It's unclear what Chevy will show off during this event, but the Silverado seems like a possible candidate based on production timing. However, we have a feeling Chevy's potential product reveal will be less significant than a facelifted Silverado. Though Chicago is often a big show for truck reveals, the media schedule does not mention a press conference for General Motors. Many automakers have turned to private events for large-scale reveals, so perhaps Chevy wants to garner more attention before the Chicago Auto Show begins.
At last year's show, Chevy revealed the facelifted 2021 Equinox, and special edition versions for the Camaro and Spark. If the 2022 Silverado does not debut next week, Chevy will have other opportunities at the New York Auto Show in August and the Detroit Auto Show (now called Motor Bella) in September. CarBuzz has reached out to Chevy for information on the rumored special event next week and will update the report with any new information.