But manufacturer discounts are actually less than they were toward the end of 2019.
There's an all-new Chevrolet Suburban ready to go on sale toward the middle of this year, and that means Chevy dealers across the country will have to clear out room for the new inventory. To that end, GM is helping dealers out by offering up to $4,000 in discount on the 2020 Chevrolet Suburban, excluding some base models. That's from $3,000 in customer cash, and an extra $1,000 offered to GM cardmembers.
That $4,000 total is nothing to sneeze at, but it's actually substantially less than the automaker has offered in the past, like the $10,000 or so GM took off the price of certain 2020 Suburban models back in December.
And granted, that's only on retail purchases - not leases. Still, it's enough to drop the 2020 Chevrolet Suburban 2WD Premier's starting price from $65,500 to $61,500 for GM cardmembers. For a base 2WD LS, the price drops from $52,195 to $49,195, with the potential for another $1,000 off for GM cardmembers.
A quick word of caution: if you're now thinking about rushing out and applying for a GM card to take advantage of that extra $1,000 discount, don't bother. The offer stipulates that only customers who have been cardholders since January 2nd or earlier qualify. Plus, having a hard pull done on your credit just before applying for automotive financing is probably not the best idea.
Of course, with several months still left before the new 2021 Chevrolet Suburban launches, there might be additional manufacturer discounts yet to come. That's by no means a given, however, especially if the remaining inventory is quick to move.
The outgoing eleventh-generation Chevrolet Suburban isn't especially old, having first launched for the 2015 model year. Its replacement for the 2021 model year is most notable for its new independent rear suspension design, which replaces the solid rear axle and leaf spring setup featured on Suburban for time immemorial.