The Trail Boss is one of this year's great success stories.
The latest generation Chevrolet Silverado 1500 continues to fight harder than ever against its crosstown foes, the Ford F-150 and Ram 1500. While the F-150 has easily retained its best-selling full-size truck and vehicle status in the US, the Silverado has faced stiff competition from the Ram 1500 since both were redesigned. A heavily updated Silverado (new exterior styling, redesigned and more premium interior, added technologies) is due for 2022 and is rumored to receive the semi-autonomous Super Cruise system as an optional feature, which was just confirmed for its corporate twin, the GMC Sierra.
But the Silverado's popularity remains solid and there's one trim level in particular that contributes to a bulk of total sales.
GM Authority has confirmed with a Chevy product communications assistant manager that the Silverado Trail Boss, specifically the Custom Trail Boss and LT Trail Boss, make up a solid 20 percent of all Silverado 1500 sales in the US.
Through the last business quarter, a total of 310,593 Silverados have been sold so far this year. Factoring in the 20 percent figure means around 62,119 Silverado Trail Boss trucks have left dealership lots. It's also worth noting the Silverado HD Trail Boss does not exist, though Chevy is supposedly considering such a trim due to strong consumer interest.
Silverado sales, in general, have been impressive over the past 12+ months, which has seen a five-week-long UAW strike in late 2019 and the outbreak of the coronavirus in early 2020 which caused supply issues and factory shutdowns. Both have been mostly resolved.
So why is the Trail Boss trim so popular? For starters, it combines the Z71 off-road package and adds an off-road suspension, two-inch suspension lift, Hill Descent Control, skid plates, a two-speed transfer case, a trailering package, black-painted aluminum 18-inch wheels, and Goodyear Wrangler DuraTrac tires. Chances are, the Trail Boss trim's popularity is only going to increase following the 2022 model year refresh.