Baseball, hot dogs, apple pie, and Chevrolet.
Detroit is home to General Motors and with that there’s plenty of hometown pride that needs to be spread. One way of doing so is at a baseball stadium just in time for the new season. Chevrolet and the Detroit Tigers have announced the official start of the 2019 baseball season with the installation of a Silverado 1500 LT Trail Boss and Blazer RS atop center field at Comerica Park. Parking a couple of GM vehicles at this specific location is apparently a 10-year tradition. It even has an official name: "Chevy Fountain.”
A crane lifted up over 8,400 pounds of sheetmetal over center field so that everyone in attendance will easily catch a glimpse of two of the automaker’s newest vehicles. A little gimmicky, but whatever. It’s all about baseball, hot dogs, apple pie, and Chevrolet, after all.
"This decade-old tradition allows us to celebrate Chevy's connection to baseball in our hometown, and it's a telltale sign that Opening Day is almost here,” said Paul Edwards, US vice president, Chevrolet Marketing. "The all-new Blazer and Silverado represent innovation, endurance and personality - much like our great city of Detroit.”
Detroit has been in the midst of a major comeback. Not long ago, the downtown area had far too many old and abandoned warehouses and a rundown look and feel. It wasn’t a pretty sight. Today, things are looking very different.
Those warehouses are now home to art galleries, restaurants, and hip loft apartments. Chevrolet’s ties to Detroit go back over a century, and the Detroit Tigers were established in 1984. They’ve been playing in Comerica Park since 2000.
"Chevrolet and the Detroit Tigers are two of the Motor City’s most iconic brands, and we’re honored to be celebrating the 10-year mark of this great tradition,” said Chris Granger, Group President of Sports and Entertainment, Ilitch Holdings Inc. "Chevy continues to be great partner not only to the Tigers, but with all of us in the Major League Baseball family.”