Chevrolet has taken the wraps off a special edition Silverado – the official truck of the Texas Longhorns – to coincide with the start of the Longhorns' football season. Dubbed the University of Texas Edition, the pickup comes with Longhorn graphics on the bed and tailgate, chrome side steps, a Sunset Orange Metallic paint job (obviously), 20-inch alloys, and spray-in bed-liner. Available exclusively to those ordering the Silverado Double Cab or Crew Cab with the Texas Edition package, the UT package costs $795.
"The special-edition Silverado is a natural fit for Chevrolet in Texas, where a Longhorn fan lives in one out of every three households, and those fans are almost twice as likely as average consumers to buy a truck," said Sandor Piszar, Chevrolet director of truck marketing. The truck will hit showrooms in October.