What about Ford and Ram?
For years, the Chevrolet Silverado and GMC Sierra have trailed behind the Ford F-150 in terms of sales. More recently, the all-new Ram 1500 even surpassed the Silverado 1500 for the second-place slot. GM wasn't happy, to say the least. But there is some good news following the results of the third-quarter sales report. For starters, there was a 6.3 percent increase for GM's overall sales during that time for a grand total of 738,638 units sold.
Chevy Silverado and GMC Sierra sales increased by 16.62 and 28.87 percent, respectively, with a total of 155,482 Silverados and 66,198 Sierras sold in the US. While that puts the Silverado and Sierra in third and fourth place behind the F-150 and Ram 1500, there's still a reason for GM to celebrate.
Cumulatively, the Silverado and Sierra (1500, 2500, and 3500) outsold the Ford F-Series, which includes the F-150, F-250, F-350, and F-450. Total tally: 221,680 vs. 214,176. Meanwhile, Ram managed to shift 161,635 units.
While Chevy and GMC couldn't beat its Ford and Ram rivals individually, together they're a force to be reckoned with. It should also be noted that all new Ram trucks were sold with significant discounts during this time period, thus very likely helping the brand to retain its number two spot. By contrast, the Silverado and Sierra had far fewer available discounts and other incentives. For buyers who have no loyalty to one specific brand and are shopping based mainly on price, then it's easy to see why they'd opt for a Ram pickup truck over one of GM's offerings.
The Ford F-Series actually experienced a 6 percent sales drop compared to the same time last year. Year to date, F-Series sales are still down by almost 2.5 percent. One likely reason is because these trucks are older than their Chevy and Ram competitors.
The last major F-Series redesign was for 2015, although there have been updates since. Next year, the fourteenth-generation F-Series is due to arrive. Also expected next year is an early Chevy Silverado and GMC Sierra refresh specifically targeting the interior. Earlier reports indicated that GM was caught a bit off-guard by the new Ram's high-quality interior and simply ran out of time to match it before the scheduled launch date. Next year's update aims to fix that.