Chevy Blazer Demand Higher Than Anyone Expected

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It's a good problem to have. Kind of.

The Chevrolet Blazer returned to the market in a blaze of glory (pun intended) for the 2019 model year and quickly became a major sales success. It was and still is the right crossover for the time, though K5 Blazer fans are still not thrilled with the name choice. Regardless, the reborn Blazer crossover continues to bring in thousands of customers to Chevy showrooms every month, and therein lies something of a problem.

According to information obtained by GM Authority, Blazer inventory was listed at 28 days as of September 1. What does that mean, exactly? Basically, a 60-day vehicle supply is ideal and anything below could be the result of low supply, high demand, or a combination of both. The Blazer's 28-day supply is the likely result of continued high demand despite the two-month production stoppage because of the coronavirus pandemic.

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In the first half of this year, Blazer sales increased by a whopping 183 percent compared to the same time in 2019. Sales outside of the US, specifically Canada, also grew. Regardless of final destination, all North American market Blazers are manufactured in Mexico.

The huge sales increase would have happened regardless of the pandemic and, therefore, production volume is probably not the main cause for the current 28-day supply. The Blazer is in high demand pandemic or no pandemic, it's as simple as that. In fact, sales would have likely been even higher if customers had greater inventory to choose from at dealers. So, what can General Motors do about this current situation?

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Not much, at least for now. Increasing production at the Ramos Arizpe Assembly facility in Mexico is probably GM's best bet, though doing so will take time. Another possible though far more unlikely solution would be to expand production to the Blazer's originally planned home of Spring Hill, Tennessee. GM decided to build the Blazer in Mexico in order to free up Spring Hill to build the GMC Acadia and Cadillac XT5.

For now, strong Blazer demand is guaranteed to continue as Chevy dealers will continue begging for more inventory.

Chevrolet
Chevrolet
Chevrolet
Source Credits: GM Authority

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