The numbers are in and they're not good.
General Motors was one of several automakers who recently released their latest monthly and/or quarterly sales results and, looking through them, it's apparent the Chevrolet Camaro is in trouble. Sure, the coronavirus pandemic is definitely a factor, but it's not the only one. Compared to its Dodge Challenger and Ford Mustang rivals, however, the Camaro's Q3 2020 sales plunge indicates an even greater problem.
According to the automakers' reports, sales for all three muscle cars dropped in the third business quarter, but the Camaro suffered the biggest plunge. The Challenger remained number one (again) with a total of just over 16,300 units sold while the Mustang sold about 13,850 units. The Camaro, however, sold just 8,366 units, a nearly 32 percent drop compared to the same time last year.
In Q2 of this year, the Camaro dropped an also alarming 46 percent compared to Q2 2019. Again, the pandemic certainly played a role in that, but a bigger picture is becoming clearer: the Camaro is in trouble. Despite Chevy's noble attempt at revising its trim levels in order to bring down prices, consumers are not responding the way bean counter and product planners had hoped.
Ford has successfully managed to keep strong interesting in the aging sixth-generation Mustang by launching powerful new variants, such as the Shelby GT500 and Mach 1. Dodge has been doing the same with the Challenger, most recently with the Super Stock. Chevy hasn't done something similar say, for example, a new Z/28.
But at this point, it's doubtful such a variant will arrive. In fact, it's becoming even less likely a complete Camaro redesign will happen. Around a year ago, there was a rumor claiming the seventh-generation Camaro had not been canceled but rather delayed. But that was then, pre-pandemic. The world has changed an awful lot since then and GM, which has been a recent history of discontinuing slow-selling models, like the Chevy Impala and Buick LaCrosse, wants to free up cash for its future EV and battery programs.
The Camaro, based on these latest sales figures and internal projections, could sadly be living on borrowed time.