Evolve or die. We'll take evolve.
The current sixth-generation Chevrolet Camaro continues to be a slower seller. It has consistently taken the third-place sales slot behind its two longtime rivals, the Ford Mustang and Dodge Challenger. Camaro production has also ground to a temporary halt because of the semiconductor chip shortage crisis. But this doesn't necessarily mean the Camaro lacks a long-term future. Speaking to Fox News, General Motors President Mark Reuss didn't directly admit a pure battery-electric Camaro is in the works, but he didn't outright deny it.
He mostly danced around the subject but did have this to say: "Lots of things being looked at, studied, designed, engineered… but I can tell you that the platform is absolutely capable of doing just about everything we want in our portfolio across every segment."
The platform he's referring to is the Ultium architecture that already underpins the GMC Hummer EV and Cadillac Lyriq. It's highly flexible and can be stretched and shortened when necessary. Bear in mind the Camaro currently shares its Alpha rear-wheel-drive architecture with the Cadillac CTS and ATS and their successors, the CT5 and CT4, respectively. Therefore, there's plenty of precedent for a seventh-generation Camaro to utilize another GM platform. Given GM's goal to become an all-electric automaker by 2035, an Ultium-riding Camaro makes perfect sense.
Last month, GM teased several vehicle silhouettes over the Ultium platform, among them something that looked very Camaro-like. Assuming the business case exists, there's no reason why GM won't take this route.
It further goes without saying that the Ford Mustang Mach-E provides a preview of what an all-electric Mustang muscle car will be like in both design and performance. The future is battery-electric, plain and simple. It'd be a shame to see the Camaro (and other iconic muscle cars) disappear because they weren't allowed to evolve. For now, it seems the current Camaro will stick around until 2026. At least one more facelift will have to happen between now and then.
Beyond that, don't be surprised to see Chevy forgo a hybrid or plug-in hybrid variant and go straight to batteries only.