The market has spoken.
The Chevy Blazer isn't the Bow Tie brand's only hot-selling crossover these days. The Chevy Trailblazer has proven to be popular with American buyers, allowing the brand to expand its segment appeal beyond the aging Trax. Chevy previously noted having both subcompact crossovers in the lineup enables it to attract both budget conscious and premium customers. However, there was a downside to the Trailblazer's popularity: limited availability, especially the sporty RS trim.
In early December, there were only around 1,500 examples at dealerships across the country. Chevy just couldn't build Trailblazers fast enough. Fortunately, the low inventory appears to have been a temporary issue. GM Authority reports that figure has increased to a much healthier 8,000 units over the past few weeks.
To give you a better grasp of the situation late last year, a total of 34,292 Trailblazers were sold in 2020; having just 1,500 in stock at the beginning of the final month of the year was a troubling sign. Last year, the Blazer, for comparison's sake, saw a total of 94,599 units sold, but there's a key reason for the disparity: the Trailblazer did not go on sale in the US until last May.
At around that time, the factory in South Korea tasked with building the US market Trailblazer was forced to close temporarily because of coronavirus restrictions. Additional supplier-related issues didn't help matters.
The Trailblazer's popularity hit its peak late last summer when examples sat on dealer lots for the least amount of time compared to any new vehicle in the US. From the moment a new Trailblazer arrived, it took an average of just 36 days to sell. The preferred period of time is 60 days. Despite newly increased inventory, Trailblazer demand is showing no signs of declining and the automaker aims to further increase dealer stocks over the next couple of months.
To make that happen, however, Trax production will be decreased by around 30 percent. Both vehicles are built at the same South Korean facility.