When 74% of buyers insist on having it, it's a cash-cow waiting to be milked.
Earlier this year, Chevrolet promised that base pricing for the new C8 Corvette Stingray wouldn't increase as the rear-mid-engine sports car enters its second model year. That's good news for sports car aficionados across the country, as previously, MSRPs had been expected to tick upward for 2021.
But Chevrolet's claim still left open the possibility that pricing for some of the Corvette's most popular options might increase for 2021, and according to Corvette Blogger, many of them will. The outlet claims to have gotten its hands on a copy of the 2021 Chevrolet Corvette pricing schedule, showing that the Z51 Performance Package, for one, will increase in price.
The Z51 package is a hugely popular option, having wound up on 74 percent of all 2020 Chevrolet Corvettes bought, according to GM's own data. Unfortunately, what was a $5,000 option in 2020 will cost $5,995 on the 2021 version of the sports car, meaning buyers will have to fork over nearly a thousand dollars extra if they want the 495-horsepower rating, the upgraded suspension, and the 2.9-second 0-60 mph time.
But the Z51 Performance Package isn't the only option getting a price hike; according to the leaked pricing schedule, the Front Lift system is set to grow from $1,495 to $1,995. That option, which raises the front end of the car to clear low obstacles like harsh driveway approach angles, was another hugely popular one, ending up on 58 percent of 2020 Corvette orders.
Even some of the Corvette's more niche, low-take-rate options are seeing their prices increase for 2021. Black Trident Spoke Wheels are growing in price from $2,695 to $2,895; Carbon Fiber Mirror Covers from $1,145 to $1,245; and All Weather Floor Liners from $195 to $205. New for 2021, Magnetic Ride Control is available as a standalone option for 2021, rather than requiring the Z51 Performance Package. It's priced at $1,895.
Despite the price increases for many of the 2021 Chevrolet Corvette's returning options, we're sure that sports car fans everywhere will agree: it's good that at the least, base MSRPs will remain the same. Dealers are already speccing cars for the new model year, and while production numbers will be higher than 2020, we expect they'll be snapped up almost as quickly.