Popular Tags Cars

Chevy Realizes It Has A Ford And Jeep Problem

Truck / 2 Comments

The Colorado's most serious competition ever is on sale now.

The Chevy Colorado and GMC Canyon, with the Toyota Tacoma as the main exception, have enjoyed the mid-size pickup truck market nearly entirely to themselves since 2015. The Nissan Frontier was outdated even back then. Today, things have changed. The Ford Ranger and Jeep Gladiator have arrived and both have reported solid sales so far, more notably the latter. Long-time GM buyers will very likely remain loyal, but there’s simply not enough of them. Those in the market for a new mid-size pickup finally have several great choices, and the GM twins are showing their age. As we previously reported, a complete redesign won’t happen until 2023 at the earliest. Does this mean a refresh is needed?

It certainly wouldn’t be a bad idea, but according to GM Authority, an update is indeed happening. Just don’t call it a refresh. Seriously.

GM doesn’t view these updates as a mid-life facelift because they’ll be fairly limited. Sources claim we can expect to see revised front fascias with new grilles and some minor interior tweaks. The reason why GM isn’t considering this a facelift is because it doesn’t feel the changes are significant enough. So why not just do a typical mid-life update? The reason is that it probably doesn’t have to; both are still competitive enough. It may be best to invest the money in the complete redesigns instead.

Sources also claim the next-generation models will ride on an all-new global platform, which has never been a cheap development undertaking.

You Might Also Like
Porsche's Greatest Rally Cars
Porsche's Greatest Rally Cars
Buy This Ferrari SF90 Stradale Build Slot For Silly Money
Buy This Ferrari SF90 Stradale Build Slot For Silly Money

GM doesn’t view these updates as a mid-life facelift because they’ll be fairly limited. Sources claim we can expect to see revised front fascias with new grilles and some minor interior tweaks. The reason why GM isn’t considering this to be a facelift is because it doesn’t feel the changes are significant enough. So why not just do a typical mid-life update? The reason is because it probably doesn’t have to as the two are still competitive enough. It may be best to invest the money in the complete redesigns instead. Sources also claim the next-generation models will ride on an all-new global platform, which has never been a cheap development undertaking.

Gallery

12
Photos