While you might think of pickup trucks as a no-nonsense work tools, GM reports that a solid 30% of new pickups sell for over $40,000. That's what has prompted a new trend of premium trucks. Discounting luxury utes like the Cadillac Escalade EXT or Lincoln Blackwood, we're talking about standard pickups, gussied up with luxury trim. Those include the Ford F-Series King Ranch, Ram Laramie Longhorn, GMC Sierra Denali and – the latest addition to the group – the new Chevrolet Silverado High Country.

Positioned at the top of the Silverado range, the new High Country charts new territory for Chevy trucks. It's distinguished by 20" alloys, chrome trim and special badges, but it's what's inside that counts. The High Country is characterized by a more restrained Western theme than the Longhorn or King Ranch, with climate-controlled saddle brown leather seats for a more upscale look and feel than the standard Silverado. While the Crew Cab will be the only setup available, buyers will be able to choose between two- or four-wheel drive, a 5.3- or 6.2-liter V8 engines and 5'8" or 6'6" box lengths.