Chevy Sends Millions Into A Panic With A Simulated Blackout Commercial During The Super Bowl

Feb. 02, 2015 2:30 PM ET by Jacob Joseph / 40 Comments

Bit gimmicky, but boy did it work.

The premise for Chevrolet's "Blackout" commercial spot during the Super Bowl was a bit flimsy. It suggested that, should your cable go out, you still have the option of using the 4G LTE Wifi in your Chevy Colorado to watch the game. That might be reaching, but it very much doesn't matter. As a means of getting your attention, the commercial spot was top notch. It was perhaps a bit cruel, but that is an entirely different debate.

And of course, how could the commercial be complete without a bit of AC/DC's "Back In Black".