Chevy Silverado EV Demand Can't Match Ford F-150 Lightning

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The Hummer EV is popular, but the Silverado EV has nearly double the orders.

  • ~150,000 Chevrolet Silverado EV reservations so far
  • 65% of reservation holders are new to the Chevrolet brand
  • Nearly double the ~80,000 reservations of the GMC Hummer EV (Truck and SUV)

The Ford F-150 Lightning has been a huge success so far, selling out before it was launched in the US. As the Blue Oval's first all-electric truck, that's very impressive. But what of Chevrolet's first such vehicle? The Silverado EV was revealed in January, and demand since then has been high for both the fleet truck and the traditional variant. But it still has a long way to go to be as successful as the Ford EV because that truck's reservations (for the 2022 model) were filled in less than three months and were stopped after they topped 200,000.

Still, the Bowtie Brand isn't struggling. In an investors' call earlier this week, General Motors CEO Mary Barra revealed that over 150,000 reservations have been signed. That's only 10,000 more than in April, showing that the initial demand was the bulk of the early adopters.

2024 Chevrolet Silverado 1500 EV Front-End Bumper Chevrolet

While some may say that this indicates the dominance of Ford over GM, particularly in the truck market, GM has plenty to celebrate.

According to Barra, roughly 65% of these Silverado EV reservations come from conquest customers, people who are new to the brand. It's also encouraging to Chevrolet that there are so many interested individuals when the vehicle is not yet even done with testing and development; Barra shared an image of a prototype being put through its paces late last month at the GM Milford Proving Ground. The next step is for the pickup to begin testing on the streets of Detroit.

When it's ready, we can look forward to as much as 664 horsepower and "more than 780 lb-ft of torque" in the RST trim. This model will run from 0-60 mph in under 4.5 seconds and have a tow rating of 10,000 pounds and a payload rating of 1,300 lbs.

The WT (Work Truck) will produce 510 hp and 615 lb-ft, enough to tow 8,000 lbs and carry 1,200. Both trims are estimated to manage a 400-mile range too, and if you need even more capability for business applications, another fleet model will eventually arrive with the ability to tow as much as 20,000 lbs.

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2024 Chevrolet Silverado 1500 EV Front-End Bumper

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