Chevy Spends Big Money To Make You Forget The Bolt's Fiery Past

Despite the Bolt's recent history, the company's marketing director is positive the Bolt EV and EUV may break last year's sales record of 24,828. Incentives will continue to bolster sales, although they won't be as lucrative as before, said Majoros. This will be a tall order for GM, as the recall scandal is still fresh in the minds of many consumers. What's more, a slew of new EVs has made the segment even more competitive than before.

It's all too easy to blame Chevrolet for the scandal. While it has certainly done its bit to assuage the fiery situation, supplier LG is predominantly at fault. Of the $2 billion cost to recall, the electronics maker has shelled out a hefty $1.9 billion in order to replace the affected batteries. It's not off the hook, though. The NHTSA has announced it will launch a review into the South Korean company, which also produces components for several other automakers.

A brief perusal of Chevrolet's official YouTube channel uncovers new videos all focusing on the Bolt models. At the time of writing, seven are available, all uploaded under the "EV Academy" header. The short clips educate viewers on simple charging techniques, technology such as Super Cruise, and more. A successful relaunch is key to GM's electrified success, as the Bolt duo are the brand's most affordable battery-powered offerings.

Production of the battery-powered pair recommenced this week, with the Orion Assembly facility rumbling to life following a seven-month dormant period, marking the end of the company's longest-known production stoppage relating to safety. With starting prices of $31,500 and $33,500 for the EV and EUV, respectively, GM's smaller EV offerings represent great value for money. But will buyers be able to overlook the large blemish in the Bolt's past? Chevrolet seems to think so, but only time will tell.