Chevy Trailblazer Demand Dramatically Outpaces Supply

Industry News / Comments

It's a good problem to have.

The 2021 Chevrolet Trailblazer has been a huge success story for the automaker, especially the sporty RS trim. And now we're receiving information that the model is so popular with buyers that demand is far outpacing supply. Steve Hill, vice president of Chevrolet North America, has just confirmed Trailblazer demand is currently four times higher than current supplies.

Last year, the Trailblazer, which debuted at the 2019 Los Angeles Auto Show, sold a total of 34,992 examples, and 17,268 units were sold in the fourth quarter of 2020 alone. It's not exactly a bad problem for Chevy to have right now, but it'd be understandable for dealerships to be somewhat frustrated. Every Trailblazer they don't have in stock means a potentially lost sale.

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Right now, the average time it takes to sell a new Trailblazer (called the turn rate) is just 36 days. The RS trim is taking an average of 29 days while the mid-range LS is at 51 days. That might seem like a long period of time, but the industry average turn rate is 60 days. In another positive sign for Chevy, the B-segment Trailblazer has been competing rather well in the C-segment, which includes the likes of the Toyota RAV4, Honda CR-V, and Chevy's own Blazer.

The hot demand for new Trailblazers hasn't gone unnoticed by Chevy production planning officials.

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We learned last month GM will soon begin slowing down production of Chevy's other B-segment crossover, the Trax, in order to increase Trailblazer output. The Trax and Trailblazer have been a winning combo as the segment has split into two categories, budget-conscious and premium shoppers. Chevy is able to cater to both but the Trax's age (it launched in 2015) is quickly catching up to it.

The automaker has not said whether it'll be discontinued outright, but this scenario is likely in the next year or two. If that were to happen, we could see Chevy introduce a less expensive, entry-level Trailblazer trim instead.

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