Sales expectations are through the roof.
Those who questioned Chevy's decision to sell both the Trax and Trailblazer subcompacts crossovers alongside each other should pay extra attention to this. Like the Blazer RS trim package, the Trailblazer RS has become a huge sales success as it has exceeded expectations initially set by the Bow Tie brand itself. The 2021 Chevy Trailblazer RS already doubled the brand's order and sales forecast when it first launched and now the automaker is working extra hard with suppliers in order to meet demand.
"The RS trim on the 2021 Trailblazer has exceeded even our own expectations, helping raise our average transaction prices," said senior Chevy SUV marketing manager Brad Franz in an interview with GM Authority. "Trailblazer RS orders have more than doubled our forecast," he added. "We don't see it slowing down."
In the third business quarter of this year, a total of 10,322 units were sold in the US and a total of 17,024 so far this year. The all-wheel-drive Trailblazer RS carries a starting price tag of $27,995 and during our recent time behind the wheel we had high praise for its outstanding technology features including an eight-inch touchscreen display with standard Android Auto and Apple CarPlay, and Amazon Alexa integration.
The Trailblazer is also one of the first vehicles to have wireless Android Auto and Apple CarPlay in its $1,720 Technology Package. Other notable things include clever storage solutions and plenty of cargo space. We did take issue, however, with its nine-speed automatic transmission because of calibration concerns.
Its turbocharged 1.3-liter engine with 155 horsepower and 174 lb-ft of torque is quite refined and packs a decent punch. The sporty RS trim is joined by the outdoor-focused Activ at the top of the Trailblazer lineup. Other notable RS trim features include a flat-bottom steering wheel, red interior accents, 18-inch Black machined wheels, and a black mesh grille.
Chevy opted to sell both the Trax and Trailblazer because its internal market research indicated the subcompact crossover segment has begun to split into two groups: budget-conscious consumers who are attracted to the Trax's affordable price tag, and those willing to spend more by going upmarket for something newer with a more premium look and feel.