Chevy Won't Build More 2014 Corvettes Despite Demand

GM

If you want one this year, you'd better get in line.

Late last month Chevrolet made clear that anyone looking to get their hands on a brand-new 2014 Corvette Stingray could be looking at a six-month long wait list. Despite expected dealer markups that could add as much as $20,000 to the car’s $56,000 base price, there are still plenty of anxious buyers. In a successful situation such as this, you’d think that Chevy would take full advantage of the hype and build more Vettes in order to maximize profit. But nope, that ain’t gonna happen.

Corvette Chief Engineer Tadge Juechter just stated that "you bring out a new Corvette and the demand is sky-high at the beginning, and then it tapers off. It’s not worth making that investment (of a second shift), even though for a while we make a lot more money getting those cars out there." In other words, production will remain solely at the Corvette factory in Bowling Green, Kentucky. No other facility will be used to build additional units. All told, some 160 Corvette Stingrays are built per day at Bowling Green, a figure that will continue for at least six months. Our advice: wait until next year. We promise the 2015 Corvette won’t be any worse (and maybe even a bit better) than the 2014.

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