Chevy's Next Car Could Be Called The Groove

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According to a recent trademark.

In order to give a car a name, automakers have to jump through hurdles to make sure they can obtain the rights in every market where the vehicle will be sold. With so many products out there on the market, this is not always an easy task. Sometimes we can gain insight into an automaker's future product plans based on their trademark applications for specific names.

This process accurately predicted the return of the Trailblazer (though not as we expected it) and has also predicted a Blazer-based return of the GMC Envoy. But sometimes these trademarks filings do not go anywhere, like in the case of the 'Find New Roads' name. GM Authority recently discovered a new trademark filing from General Motors and it has us wondering what type of vehicle the company is working on.

Chevrolet
Chevrolet
Chevrolet
Chevrolet

The application was filed on October 10, 2019, with the Uruguay Trademark Office and was assigned the serial number 508826. It cites the goods and services category of automoviles (automobiles) for the 'Groove' name. Chevrolet did introduce a concept car called the Groove back in 2007, which seems like a long time ago to just be digging the name out now.

The concept took the form of a tall hatchback, not unlike the old HHR, and debuted alongside two other concepts called the Trax and Spark, both of which ended up making it to production. Although the Groove never made production, its overall design was used to create the GMC Granite Concept (which also never reached production) and the Chevy Orlando (which was never sold in the US).

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Chevy is the only GM brand currently sold in Uruguay, so it is likely the Groove will wear a bowtie rather than another badge. It is still unknown if the name will be limited to the Uraguaian market, or if other markets will receive the car as well. GM likes to create market-specific names for its vehicles, like in the case of the Spark, which is known as the Beat in Mexico. The Groove could end up being a rebadged version of the Spark as well, though we will have to monitor Chevy's future releases to be sure.

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