It has a tent, because not enough vehicles have tents.
We've been seeing a lot of special edition pickups coming from GM recently, and the latest has just been revealed ahead of its official Chicago Auto Show debut. This is the Chevy Colorado GearOn, a special edition aimed at the outdoor sports and recreation crowd. The truck is based on the LT trim level, to which Chevy has added the GearOn bars package, divider package and tie-down rigs. All for the ease of carrying around your outdoor gear.
Also included are new 18-inch black wheels, side steps, a body-colored grille and blacked-out Chevy badges. Prices start at $31,250, which means only about a $1,200 difference in price from the Extended Cab 4X4 price for the LT trim that it's based on. Making all of this equipment surprisingly cheap. Of course, this isn't a terribly original idea, special editions and concepts aimed at the outdoor crowd seem to be almost unnaturally fascinating to a large cross-section of the automotive world. But this is one of the more practical examples, one which just offers a good price on useful equipment instead of making some kind of statement. The video on the next page will explain further.
This probably won't be the flashiest video you'll see today, but it does get its point across just fine.