The Wey P01 looks awfully familiar. Coincidence?
The all-new 2021 Ford Bronco and Bronco Sport were finally revealed last week to much fanfare. The general response has been excellent as excited buyers crashed Ford's website as they placed their $100 deposits. The Bronco First Edition also quickly sold out. Since everyone knew Ford's plan to re-launch the Bronco SUV for well over a year, this gave rivals plenty of time to prepare. And by rivals we don't mean only Jeep.
China, whose domestic automakers have become notorious for launching new models with awfully familiar-looking designs (just ask Jaguar Land Rover), has also taken notice once again. Chinese automaker Wey, a brand created by Great Wall Motors in 2017, has just revealed several teaser images of its new SUV and it's very clear where its design inspiration came from.
Currently codenamed the Wey P01, this upcoming SUV features a headlight design that looks awfully similar to that of the Bronco's. Judging by the SUV's silhouette, its boxy design appears to be a blending of the Bronco and Bronco Sport. There's very little to no originality, though we'll reserve final judgment until the vehicle is fully revealed. Take note of the aggressive wheel arches and the fact the side mirrors are bolted to the doors.
Out back, there's a spare tire and a handle indicating a side-opening tailgate. Also notice the roof rack. Why is this important? Because the P01 apparently doesn't have the Bronco's removable roof and doors. There are, however, a few unique design bits, such as the rather bland-looking grille.
According to Chinese car news site AutoHome, the P01 will have a double-wishbone independent front suspension and a bridge-type independent rear suspension. Unfortunately, no other mechanical or powertrain details have been made available, and nor are there any interior images. There's also no word when the P01 will be fully unveiled or when it'll go on sale and for how much. But the reality is that we're likely to see more Bronco rip-offs from China and elsewhere in the near future.
Ford clearly has a winner on its hands and foreign rivals are eager to cash in one way or another.