Chrysler's sedan really needed a visit from the SRT division.
The Chrysler 300 is the kind of car that’s been on the market so long that it’s almost faded into obscurity. In fact, the only reason it stands out anymore is that it’s only one of two cars Chrysler still sells, and it’d be off our radar completely if it wasn’t old school enough to still offer a naturally-aspirated V8.
But sales of the second generation 300, which is already eight years old and feeling every bit its age, are starting to drop, and Chrysler has to do something to keep models flowing off dealership lots before the car is either killed off or replaced. According to Mopar Insiders, Chrysler has done just that.
In order to renew interest in the full-sized sedan, the automaker is giving the top-tier 300, the 300C, a new sport appearance package with styling elements taken from the 485 horsepower 300 SRT that’s sold in Australia, New Zealand, and the Middle East. The package was already available on the sporty-looking 300S, which comes standard with a 3.6-liter Pentastar V6 that makes 300 horsepower (8 horsepower more than the 300 Touring, Touring L, and Limited), but is also available with a 5.7-liter Hemi V8 that makes 363 horsepower.
That engine comes standard on the range-topping 300C. And given that the appearance package’s popularity on the 300S proved that there’s demand for it, it’s only right that Chrysler brings the sportier looks to its range-topping model.
The package doesn’t make huge changes to the 300’s look since it only swaps the front fascia and side sills out for more aggressive-looking units, with the former getting upgraded LED foglights, but it adds some much-needed modernity to an old sedan.
And while this isn’t quite the performance upgrade we were hoping for (we just want the 300 SRT back on our shores), it certainly won’t hurt Chrysler sell a few more 300 sedans before the car is taken out of commission. Whether that happens because Chrysler is replacing the sedan with a new version based on the Pacifica’s front-wheel drive platform (though we’re hoping for a rear-wheel-drive-oriented 300 replacement based on the Alfa Romeo Giulia’s Giorgio platform) or because Chrysler kills it off entirely, we have yet to see.