Chrysler's highly successful "Imported from Detroit" campaign returns with a little help from Motown legend Berry Gordy.
Chrysler has made no secret of its Detroit pride ever since it began its “Imported from Detroit” advertising campaign almost two years ago. The TV commercials starring Eminem and Clint Eastwood undoubtedly helped the automaker restore its brand image, and sales have soared. Now Chrysler is continuing the campaign with its latest "Who We Are" commercial, starring Detroit's own Berry Gordy, founder of Motown Records. Beyond the commercial, though, it has rolled out a new Motown Edition 300C.
The special-edition 300C features bright chrome front and rear fascia accents, mirror caps, door handles and window surrounds. There's also a unique Mopar grille and a set of 20-inch polished "heritage design" aluminum wheels. The package is rounded off with Motown badges inside and out, Pearl White Nappa leather seating and an infotainment system with an 8.4-inch screen. To honor its music heritage, it's equipped with a 10-speaker Beats Audio system and includes 100 tracks of original Motown music. Power comes only from the 3.6-liter V6 mated to a ZF eight-speed automatic, so don't go looking for Hemi power for your Motown blues.
Set to arrive in dealerships next spring, it'll be priced at $33,000, including delivery. For now, check out the new "Imported from Motown" commercial featuring the one and only Berry Gordy.