This Company Will Add Rust To The New Land Rover Defender

Design / Comments

They call it heritage.

Though it is a phenomenal off-roader and a livable daily driver, some buyers will still find faults with the new 2022 Land Rover Defender. They'll say it's too tech-forward, too complicated, and too different from the original. Buyers who want a Defender that's more like the original but with modern touches have two options; they can purchase a restored Defender with a Corvette V8 from ECD, or take their new model to London-based designer Niels van Roij Design.

Best known for creating a wacky shooting brake version of the Rolls-Royce Wraith and the Ferrari 550 Maranello Wagon, Niels van Roij Design recently set its sights on restoring some heritage to the Land Rover Defender. The company just announced a new addition to its Heritage Customs Valance line.

Luuk van Kaathoven
Luuk van Kaathoven
Luuk van Kaathoven
Luuk van Kaathoven

Pictured above, these are real metal parts for the Defender's hood and fenders. Niels van Roij Design will paint the Heritage Customs Valances with a thin layer of aluminum, brass, bronze, titanium, zinc, or gold, then brush, polish, sand, or oxidize the material to give it a patina. Now owners who yearn for a rusty old Defender but still want modern amenities and reliability can enjoy the best of both worlds.

Of course, not everyone will want to spend such a hefty sum on a brand-new luxury SUV, only to spend even more to make it look rusty. "That is why this rusted version is only one of many different options. "We can do all metals in all states: for instance, brushed, polished, or oxidized. Anything you can do with regular metal we can do to or with our metal parts," the company said on Twitter.

Niels van Roij Design
Niels van Roij Design
Niels van Roij Design
Niels van Roij Design
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Adding rusty-looking accents is far from the only service offered by Niels van Roij Design for the new Defender. The designer will create nearly anything a customer can imagine, including wheels, facias, trim pieces, and cargo liners. No material is off-limits, meaning customers can opt for leather, denim, wool, wood, teak, copper, or anything else they can think of.

Niels van Roij Design
Niels van Roij Design

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