Commodore and Falcon Sales are Hurting Down Under

Sales

The end of the RWD V8-powered Australian bred and built sedan is near.

The end of Holden manufacturing and the complete closure of Ford’s Australian division is a major setback for those Down Under who love rear-wheel-drive, V8-powered sedans. Unfortunately, the Australian market in general isn’t so keen on models like the Holden Commodore and Ford Falcon much anymore. Instead, Aussies have migrated towards smaller cars like the Chevy Cruze and Ford Focus – just like much of the rest of the world.

According to Car Advice, for the first time in 35 years, the Holden Commodore has failed to reach 30,000 sales, coming in at 27,766 units sold in 2013. The muscle car sedan VF Commodore, however, was launched last July and actually helped Commodore sales increase, but in the end it wasn’t enough. Things are even worse for the Ford Falcon, which experienced the worst annual sales in its entire 53 year history with a 25 percent sales drop in 2013. An updated Falcon is expected later this year. Whether that car ends up doing much to help sales remains to be seen, but one thing is definitely clear: the Australian RWD car market is no longer what it once was.

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