Corvette Dealers Are Ignoring GM's Price Protection

Jul. 27, 2021 10:21 AM ET by Sebastian Cenizo Pricing / 6 Comments

But we promise, it's still in place.

If you've been keeping a close eye on news pertaining to the Chevrolet Corvette Stingray, you may be aware that the 2021 model got a price increase of $1,000 at the end of February this year, which GM confirmed in a statement that also revealed the news that "customers who have event code 1100 sold orders and beyond by March 2" would not feel the increase, as dealers would reimburse these earlier buyers. Originally, the 2021 model retained 2020 pricing because of the earlier model's production run being cut short by an extended UAW strike. However, despite the numerous news articles on the matter and the aforementioned GM statement, Corvette buyers are reporting that dealers aren't playing ball.

2020-2022 Chevrolet Corvette C8 Side View

According to Corvette Blogger, at least two instances of dealers claiming no price protection on the 'Vette have been reported, and the dealers aren't the only GM affiliates who seem to be unaware of the guarantee. In one instance, GM's District Sales Manager also responded to an irate customer with a straight dismissal of the suggestion that there is any sort of price protection policy in place. It's well documented that dealers will often take extreme liberties with recommended retail pricing, but this situation ought to be different as GM itself offered the price protection solution to keep buyers of early 2021 models happy.

2020-2022 Chevrolet Corvette C8 Front View

2020-2022 Chevrolet Corvette C8 Rear-Facing View

Fortunately, there is plenty of information out there for the customer to arm themselves with. One route is the Corvette Concierge service program that should be able to provide detailed documentation on the 2021 price protection offer, while another is the original GM statement on the matter, which we've linked here. Whatever route you take, it seems that most dealers are genuinely unaware of this guarantee, so although dealers are known to make the most out of every buck they can get their hands on, if you come across an ignorant salesperson, just show them the above GM statement and you should be okay.