What's it going to take to get you into a new Vette?
Last month we reported that Chevrolet was offering some great deals in order to get more customers into a new Corvette. However, as GM Authority points out, that plan didn’t work out so well. Corvette sales were down in the US in April by 12.3 percent compared to the same month the year prior. In fact, in the first four months of 2017, Corvette sales were down by 10 percent, with a total of 8,560 units sold. In Canada, however, Corvette sales were actually up last month.
Although only 321 units were sold in the Great White North, that’s actually an increase of 16.7 percent compared to April 2016. Also, unlike in the US, Canadian Corvette sales were up in the first quarter of this year by 32 percent. Canada, you rock. But what’s interesting is that, despite GM’s efforts, potential US Corvette buyers didn’t take advantage of those incentives, which offered buyers up to $8,000 in potential savings. Specifically, GM offered a $5,000 bonus for Corvettes equipped with the carbon-ceramic brake package, which really was a killer deal, considering Brembos normally cost $7,495 on the new Corvette Z06.
There was also a $2,000 loyalty bonus offered to current Vette owners, as well as a $1,000 bonus on vehicles that sat on dealership lots for too long. These offers were valid until May 1, but as we also just reported, Chevrolet is once again offering a new package of incentives this month. We’ll have to check again in a month’s time whether these offers have had a positive effect.