Corvette ZR1 Pace Car Crash Earned Chevy Millions In Exposure

Crash

Any press is good press, right?

It was all supposed to go off without a hitch, only the 2019 Corvette ZR1 pace car slammed into a wall causing a 27-minute delay to the start of the Detroit Grand Prix. GM vice president of product development Mark Reuss was the man responsible for the unfortunate accident. Embarrassing? Yes. Anyone hurt? No, with the exception of pride, perhaps. However, as AutoGuide has learned from Apex Marketing Group that crash was worth 70 times more than the exposure GM got during the IndyCar race itself.

In total, Chevrolet earned some $3.5 million in exposure because of the crash. Granted it wasn’t the best press all things considered, but having the famous Chevy bowtie logo involved in the wreck of the most powerful road legal Corvette ever certainly has its benefits. So, what caused the crash (shown again below)?

You Might Also Like
10 Rarest Porsches Ever Made
10 Rarest Porsches Ever Made
8 Awesome Used Nissans That Show How Cool The Company Once Was
8 Awesome Used Nissans That Show How Cool The Company Once Was

Chevrolet stated there were numerous factors involved, such as weather and track conditions, but that the car’s safety systems performed as expected. Driving a 755-hp car can be a challenge for some, but Reuss, in his official apology statement, reiterated that he’s “driven his course many many many many times. I have paced this race in the wet, cold, hot, and calm. On Z06’s, Grand Sports, and other things. It is never a casual thing for me, but an honor to be asked… I want to thank our engineers for providing me the safety I know is the best in the world.” As Shakespeare wrote, all’s well that ends well.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

Drifting A 1,000-HP Corvette On Mountain Roads Takes Some Serious Skill

Thought drifting the entire Nurburgring was challenging? Try it in a 1,000-hp Corvette on a mountain road with no safety rails.

Hennessey Heritage Edition Ford Truck Makes More Power Than Anything You’ve Got

This crazy beast is even more powerful than the Ford GT.

Ford Imagines A Future With No Traffic Lights

Stopping at junctions could be a thing of the past in the future.

One-Off Ferrari 330GT Speciale Is A 50-Year-Old Dream Come True

This stunning coachbuilding project is a tribute to legendary Italian designer Giovanni Michelotti.

What's Hot

Related Cars

Starting MSRP
$118,900

Related Reviews

2018 Chevrolet Corvette Grand Sport Coupe Review
Model Overview
0
2018 Chevrolet Corvette Grand Sport Coupe Review
2019 Chevrolet Corvette ZR1 First Look Review: C7 Gets Spectacular Send Off
First Look
26
2019 Chevrolet Corvette ZR1 First Look Review: C7 Gets Spectacular Send Off