Could the Ram 700 Small Pickup Find its Way to the US?

Then again, there's still that annoying Chicken Tax.

Last July, word got out that Chrysler was testing a heavily camouflaged small pickup truck in the Detroit area. It turned out to be a disguised Fiat Strada pickup with a blacked-out Ram grille. Built in Brazil and sold in various other Latin American countries, the Strada is actually named the Ram 700 in Mexico. It may be based on a front-wheel-drive economy car platform, but this little thing can still haul around a 1,500 payload capacity. Mexican buyers can opt for either single or extended-cab versions.

Power comes from a 1.6-liter four banger with 115 horsepower and 119 lb-ft of torque, and paired to a five-speed manual. Pricing? Pretty darn good, when converted from pesos that is. About $13,500 will get you the base model while around $17,995 is the sticker price for the extended cab. Obviously some additional modifications would be required for the US market, but Chrysler is remaining dead quiet regarding this topic. Could the Ram 700 sell well in the US? We’d like to think so, and we’re willing to bet Chrysler is seriously looking into whether a business case could me made here.

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