Crazy Dealer Selling Toyota Tundra 1794 Edition For $100,000

Feb. 19, 2022 6:49 AM ET by Nikesh Kooverjee For Sale / 17 Comments

Vehicle markups continue to wreak havoc in the car market.

The Toyota Tundra 1794 Edition is a trim that pays tribute to the founding year of a cattle ranch in San Antonio, Texas. This isn't just any random ranch, but one that was once situated in the same spot where the company's manufacturing plant now exists. As you can guess, this is the location where the Tundra has been assembled since 2006.

For the new generation model, this trim sits just below the TRD and Capstone models with a starting price of $57,690 MSRP. Included in this is a set of 20-inch machined alloy wheels, chrome accents scattered throughout the exterior, and your choice of a Rich Cream or Saddle Brown interior color scheme with American walnut wood-grain trimmings.

It's no secret that due to several supply chain constraints including a semiconductor shortage and a bottleneck at the American-Canadian border, the production of models such as the Tundra is being somewhat hampered. This has resulted in some models being subjected to ridiculous markups due to high demand and low shortage.

It seems that the Toyota Tundra 1794 Edition is not excluded from this as a recent listing at the McLaren Charlotte dealership reveals an example currently being sold for $99,996. With just 32 miles covered by its twin-turbo 3.5-liter V6 engine, this example has been fitted with the TRD off-road package for $2,090, a limited Supersonic Red paint for $425, and the phone cable and charging package at $73. You don't need to be good at math to realize that this doesn't add up.

This isn't just a one-off trend, either. A Toyota Tundra 1794 Edition with just ten miles on the clock finished in Magnetic Gray metallic paint can be found on CarBuzz for $87,995. This model is being sold by Eastern Shore Toyota in Daphne, Atlanta for quite a bit less than the McLaren stock but it's still an alarming increase over the manufacturer's recommended retail.

Unfortunately, markups in the new car market are becoming a daily occurrence. The most recent case comes from a Kia dealership in California that was caught adding a $27,286 adjustment to a flagship EV6 model's $59,945 MSRP. A few days before this,a Hyundai dealership marked up a car it had purchased from another Hyundai dealership at MSRP.

Crazy Dealer Selling Toyota Tundra 1794 Edition For $100,000

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Crazy Dealer Selling Toyota Tundra 1794 Edition For $100,000

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