Would you pay nearly $500k for a new 911?
The ongoing COVID pandemic and global supply chain backlogs have caused a slowdown in the supply of new vehicles, which, in turn, is biting consumers in the butt. New car buyers are accepting the fact that purchasing a car at, or close to, MSRP is a far-fetched dream, and while consumers are suffering, dealers are still laughing all the way to the bank, especially luxury brands like Porsche which broke its US sales record last year. To illustrate just how crazy things have become, a US Porsche dealership has listed a 2021 Porsche 911 Turbo S for an astonishing $464,170. Porsche currently lists the 2021 Turbo S for $207,000, which begs the question: how did its price get inflated by over $250K?
We all know how popular the Porsche 911 is; classic models sell for millions of dollars, and people can't get enough of the brand's modern offerings, but some dealers have clearly lost the plot, and sheer greed is clearly overpowering sound business acumen. This 2021 Porsche 911 Turbo S has a sticker price of a whopping $364,995 thanks to $160,000 worth of options, but the dealer has upped that to over $450k "due to the nature of rarity of this vehicle," but that still doesn't fully answer why this car is so pricy. Well, the $100k paint job might have something to do with it. This Porsche features a Chromaflair "Urban Bamboo" paint job by Porsche's Exclusive Manufaktur. These Chromaflair paints are complete one-off jobs that are treated on an individual basis, with each unique finish commanding a unique price.
The rest of the money was spent on a host of optional features including a retro-inspired Exclusive Manufaktur "930 Leather Package", a full carbon fiber roof, a performance exhaust system, and a premium Burmester sound system. The Porsche 911 Turbo S is a fierce performer, and with 640 horsepower under the right foot, it can hit 60 mph in only 2.6 seconds, but even with all these extras, paying close to $500k for one is ridiculous, especially when the 2023 911 is coming with some serious updates. We do believe it will find a home, but we wish it wouldn't. As long as buyers are prepared to pay these prices, dealers will continue to inflate them.