Dealer Wants $14 Million For Bugatti Centodieci That Doesn't Exist Yet

Feb. 26, 2022 5:08 PM ET by Jarryd Neves Offbeat / 9 Comments

Customers haven't even received their examples yet, but this dealer has already placed a markup on the Centodieci.

With Bugatti building just ten examples, the Centodieci will certainly go down as one of the world's most sought-after supercars. Based on the awe-inspiring Chiron, the limited production rarity is powered by an 8.0-liter quad-turbo W16 engine with an incredible 1,578 horsepower and 1,180 lb-ft of torque. This combination of exclusivity, beautiful styling, and performance will certainly cost you, sporting a hefty $9 million price tag.

But one Tokyo dealer is selling one of the ten units for around $14 million. In the current climate, vehicle markups are nothing new, with dealers placing hefty premiums atop the MSRP of numerous cars across the USA. But the retailer offering the Centodieci is taking questionable sales tactics to another level as the car doesn't even exist yet.

In fact, the $14 million asking price is for the Centodieci's build slot. Advertised on a Dutch online luxury website, the advert notes the Bugatti will be delivered to Italy in January 2023, with very few additional details. That's a lot of money to drop on an order slot, but based on the highly limited production run, we're fairly certain there are a number of millionaires who have expressed interest in the listing.

Whoever springs for the cherished order slot will join Cristiano Ronaldo in the exclusive Centodieci owners club. In 2020, the celebrated footballer and known Bugatti aficionado allegedly forked over $9 million required to own the special car; a bargain compared to what the Japanese dealer is asking.

As Bugatti wraps up a pretty intensive testing regime, production should commence shortly. In fact, the automaker has said customers can expect their limited edition supercars to arrive before the end of 2022, meaning the advertised build slot must be for one of the last models. Built as a tribute to the brand's EB110 from the early '90s, it shares several styling cues with the old V12 supercar.

Aside from the name (Centodieci means "110" in Italian), the smaller horseshoe radiator grille and five round air intakes positioned behind the side windows hark back to the EB110. While styling is subjective, the Centodieci isn't quite the aesthetic masterpiece you'd expect for $9 million. Whether it's worth the price is questionable, but we're convinced the ten lucky owners could care less about spending that much money in return for exclusivity and bragging rights.