Dealers are Pouncing on Diesel-Powered Rams

Truck

Over 8,000 orders for the Eco-Diesel 1500 made in just three days.

On the first weekend of its availability for dealerpre-orders, the Ram 1500 diesel truck brought in 8,000 requests from marketers across the country, Chrysler Group has reported. Of the trucks ordered, about fivepercent had already been pre-sold to customers, sight unseen. With the first V-6EcoDiesel trucks going under construction only late last month, Chrysler isconfident that it “did the right thing with this truck,” executives toldAutomotive News.

The 240-horsepower 3.0-liter Fiat-made engine is good for420 lb-ft of torque, and is priced almost $3,000 higher than a Ram 1500 with a5.7-liter Hemi V8. The brand expects it to account for approximately 30percent of their truck sales. With Ford still denying a 2018 diesel for theF-150, and Chevy, Nissan and Toyota only hinting or working on their Silverado,Titan and Tundra diesel V8 versions, Ram seems to have this market cornered forat least the next couple of years. And if upcoming months follow the trend of the firstweekend’s numbers, Chrysler is going to be very happy it went diesel.

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