However, production halts have meant that supply is a problem
When retro cars like the Dodge Challenger and Chevrolet Camaro hit the scene, they had a big impact. However, their styling was just a small part of the continued success story. This is why variants like the Hellcat and ZL1 were created, but for Dodge, it's own success has held it back in a way. See, the Challenger and the Charger have been more successful in the second half of last year than they ever were. According to FCA's head of passenger vehicles, Tim Kuniskis, Dodge could have sold as many as a thousand more cars last month, but because demand was so high and production had to stop, there were no cars to sell.
"Our number one seller right now is the Scat Pack, and we probably have 200 Scat Packs in the whole country, they're gone…by the middle of July we should have stock built back up" Kuniskis told Muscle Cars & Trucks. This makes sense as it's relatively affordable while still offering serious performance. It's this approach to affordable horsepower that put Dodge at the top of the muscle car sales charts in the first place with its ingenious "Power Dollars" initiative that helped consumers out in ever greater increments the more horsepower their chosen car produced. This also helped Dodge sell 500 million horsepower worth of cars last year, but now that everyone is feeling the effects of the Covid-19 pandemic, what does Dodge see in its crystal ball?
According to Kuniskis, dealers should be back to reasonable stock levels by now. As a result, he predicts that July and August will see a return to big sales numbers for the brand. However, there's no doubt that the various Hellcat and Redeye models in Dodge's muscular lineup are highly sought after, and if Kuniskis is right, that excitement will carry over to the dealerships despite all the setbacks that the motor industry has suffered so far this year. The main thing is that we can expect Dodge to continue providing affordable performance cars that thrill and excite. With all the news of electric cars taking over, some good old-fashioned V8 fervor is refreshing.